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Marketing & Communication Consent

Applies to: denvento.com and its subdomains
This Marketing & Communication Consent explains how we collect, use, and manage personal data for marketing and promotional communications and how you can control those communications. It should be read together with our Privacy Policy and Terms of Service.

1. Scope and Channels Covered

This Consent governs marketing communications we send or make available via:

Email: Newsletters, updates, offers, event invitations
Phone & SMS/MMS: Where applicable and lawful
In-product messages: Banners, pop-ups, notifications
Postal mail: Where applicable and lawful
Important distinction: Transactional or service messages (e.g., security alerts, account notices, or responses to your inquiries) are not marketing and may be sent without consent where permitted by law.

2. What We Send (Content Categories)

If you opt in, you may receive:

News and announcements about features, content, and improvements
Educational materials, guides, and case studies
Invitations to webinars, demos, surveys, or events
Special offers, promotions, and service-related updates
Purpose limitation: We will not use your contact details for unrelated purposes without a compatible legal basis and, where required, your prior consent.

3. Data We Collect for Marketing

When you subscribe or otherwise opt in, we may collect:

Contact data: Name, email address, phone number (if you choose to provide it), organization, role
Preference data: Topics, language, regions, and formats you select
Engagement data: Whether you open emails, click links, or visit pages related to campaigns
Source data: The page or form where you subscribed and the date/time and method of consent
Data sources: We do not buy third-party email lists. If we ever run co-branded campaigns, we will disclose this in the sign-up flow and obtain appropriate consent.

4. Lawful Bases for Processing

Depending on your location, we rely on:

  • Consent (opt-in) for sending electronic marketing communications (GDPR/UK GDPR, ePrivacy rules)
  • Legitimate interests ("soft opt-in") to contact existing users or customers about similar services, where permitted by law
  • CAN-SPAM (USA): we include required sender details and an unsubscribe mechanism in every marketing email
  • CPRA/State laws (USA): you may opt out of targeted advertising where applicable
Withdrawal rights: You may withdraw consent at any time. Withdrawal does not affect processing already carried out.

5. How We Obtain and Record Consent

We obtain consent through unambiguous actions, such as:

  • Checking a blank, unticked checkbox on a sign-up form and submitting the form
  • Confirming your email address via double opt-in where enabled
  • Selecting explicit categories of communications (e.g., newsletters, events)

We log the time, source page/form, and your consent status to demonstrate compliance. If you later unsubscribe, we store your address on a suppression list to honor future opt-out requests.

6. Preference Management and Frequency

You can manage your choices by:

  • Clicking "Unsubscribe" or "Manage preferences" links in any marketing email
  • Emailing [email protected] with your request
  • Replying STOP to SMS where applicable (if supported in your region)
Frequency commitment: We aim to avoid excessive messaging. Typical frequency: no more than a few emails per month unless you have requested high-frequency updates (e.g., event reminders).

7. Use of Service Providers

We use reputable email delivery, analytics, and customer engagement providers to send and measure communications. These providers act under written agreements and process your data only on our instructions.

They may place tracking pixels in emails to measure open/click rates; where required, we will ask for your consent to such tracking or provide non-tracked alternatives.

8. International Transfers

If personal data is transferred across borders (e.g., from the EEA/UK to a country without an adequacy decision), we use appropriate safeguards such as Standard Contractual Clauses (SCCs) and the UK IDTA/Addendum, along with technical and organizational measures (encryption in transit, access controls).

See our Privacy Policy for details.

9. No Sale or "Sharing" of Personal Information

We do not sell personal information. We also do not "share" personal information for cross-context behavioral advertising as defined by the CPRA.

If our practices change, we will update this Consent and provide the legally required opt-out mechanisms.

10. Cookies and Similar Technologies for Marketing

Marketing communications may rely on cookies or similar technologies to remember your preferences, limit frequency, and measure performance.

  • Strictly necessary cookies: operate without consent to deliver core functionality
  • Analytics/marketing cookies: operate only with your consent where required

You can manage preferences in your browser and (if present) via our on-site Cookie Settings tool. Blocking cookies may impact personalization and performance measurement.

11. Your Choices and Rights

You may at any time:

  • Withdraw consent or unsubscribe from all or certain categories of marketing
  • Access the personal data we process for marketing and request a copy
  • Correct inaccurate data
  • Delete your marketing profile (subject to legal requirements to maintain a suppression list)
  • Object to processing based on legitimate interests
  • Restrict processing in certain cases
How to exercise: Use the links in our emails or contact [email protected]. We may need to verify your identity. If you authorize an agent (e.g., in California), we may request proof of authorization and identity.

12. Special Notes by Region

EEA/UK:

Electronic marketing is generally based on consent under ePrivacy rules. Existing customers may receive marketing about similar services under legitimate interests ("soft opt-in"), with a clear opt-out. You may lodge a complaint with your local data protection authority.

USA (CAN-SPAM):

Every marketing email includes our contact details and an unsubscribe link; we honor opt-out requests promptly.

California (CPRA):

You have rights to access, correct, and delete personal information and to opt out of sale/"sharing". We do not sell/"share" personal information.

13. Data Retention and Suppression Lists

We retain marketing data only as long as needed to provide requested communications or as required by law:

  • Active subscribers: retained while subscribed; activity logs (opens/clicks) typically up to 24 months
  • Inactive subscribers: removed or re-permissioned after 24 months of inactivity
  • Suppression lists: maintained indefinitely (or as required by law) to ensure we do not contact you after you opt out

Where feasible, we anonymize or aggregate engagement data for analytics.

14. Security Measures

We implement administrative, technical, and organizational measures appropriate to the risk, including TLS encryption in transit, access controls, and least-privilege principles.

Security notice: No method is 100% secure; please use caution when interacting with links and attachments. If a security incident materially affects you, we will notify you as required by law.

15. Children's Communications

We do not knowingly send marketing communications to individuals under 16 (or the minimum age required by local law). If you believe a minor has subscribed, contact [email protected] and we will remove the subscription.

16. Third-Party Campaigns and Co-Branding

If we run joint or co-branded campaigns:

  • We will clearly identify the third party in the sign-up flow
  • We will disclose whether your data will be shared and obtain your consent where required
  • The third party's privacy terms will apply to their use of your data
Important: Do not opt in if you do not agree with those terms.

17. Changes to This Consent

We may update this Consent to reflect changes in law, best practices, or our processes. The "Last updated" date indicates the latest revision. If changes materially affect your rights, we will provide additional notice where required (e.g., via the Website or email).

Your continued subscription after changes take effect constitutes acceptance of the updated Consent.
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