Our client, a fast-growing bakery chain, encountered significant CRM system challenges in bakeries, including fragmented customer data, manual order tracking, and limited visibility into inventory levels. Without proper system integration between point-of-sale, accounting, and online ordering systems, the bakery faced delays in processing custom orders, inconsistencies in customer records, and difficulty managing loyalty programs. These issues affected production planning and slowed down the implementation of new marketing campaigns, making business process automation a necessity for improving efficiency and customer experience.

Denvento implemented a tailored CRM Creatio customization designed specifically for the bakery’s operational needs. We carried out API integration with the bakery’s POS system, accounting software, and online ordering platform, enabling real-time data synchronization. Automated workflows were introduced for handling custom cake orders, inventory restocking alerts, and loyalty program management. The solution provided a centralized customer database, improved communication between stores, and allowed marketing teams to quickly launch targeted promotions.

The new system improved order processing speed by 40%, significantly enhancing operational efficiency. Automated inventory tracking reduced stock shortages and waste, while loyalty program automation increased repeat customer visits by 25%, resulting in a measurable customer satisfaction increase. By streamlining order management and marketing processes, the bakery gained a competitive edge in a fast-paced market. This project demonstrates Denvento’s expertise in delivering high-value CRM Creatio solutions for bakeries, enabling better business process optimization and superior customer service.