Our client, a multi-specialty medical centre, faced significant CRM system challenges in medical centres, including fragmented patient records, manual appointment scheduling, and limited integration between clinical, billing, and communication systems. Without proper system integration, staff spent excessive time locating patient information, confirming bookings, and managing follow-ups. These inefficiencies led to longer patient wait times, higher administrative costs, and missed opportunities for customer experience improvement. The centre needed a comprehensive business process automation solution to centralize operations and enhance service quality.

Denvento delivered a tailored CRM Creatio customization to align with the medical centre’s administrative and clinical workflows. We implemented API integration with the electronic health record (EHR) system, telephony platform, and accounting software, enabling real-time data synchronization. Automated workflows were created for appointment scheduling, patient reminders, and insurance claim tracking. These solutions improved coordination between departments, enhanced data accuracy, and reduced manual workload, supporting both operational efficiency and patient satisfaction.

The new system reduced patient check-in and scheduling times by 30%, resulting in improved operational efficiency and better resource utilization. Automation of reminders and follow-ups decreased missed appointments by 25%, while centralized data allowed for faster clinical decision-making. The customer satisfaction increase was evident in improved patient feedback scores and repeat visits. This project highlights Denvento’s expertise in delivering high-value CRM Creatio solutions for medical centres, enabling healthcare providers to optimize workflows, cut costs, and deliver exceptional patient care.