Our client, a multi-brand car dealership, was experiencing significant CRM system challenges in car dealerships, including fragmented lead management, inconsistent follow-up processes, and limited system integration with inventory, financing, and marketing platforms. Without a centralized system, sales teams struggled to track prospects effectively, resulting in missed opportunities and delayed responses. The dealership also lacked automation for service reminders and customer retention programs, reducing the potential for business process automation and overall customer experience improvement.

Denvento implemented a tailored CRM Creatio customization to streamline sales, service, and customer engagement processes. We carried out API integration with the dealership’s inventory management system, financing platforms, telephony services, and marketing automation tools, enabling real-time data synchronization. Workflow automation was introduced for lead assignment, test drive scheduling, finance application processing, and after-sales follow-ups. The system provided a unified view of customer interactions, improved sales tracking, and enhanced collaboration between departments.

The new platform boosted lead conversion rates by 28% and reduced response times to inquiries by 40%, resulting in improved operational efficiency. Automated service reminders and loyalty programs increased repeat service visits by 22%, while centralized data allowed sales managers to make faster, data-driven decisions. The dealership achieved measurable customer satisfaction increase and strengthened its market position. This project showcases Denvento’s expertise in delivering high-impact CRM Creatio solutions for car dealerships, helping clients optimize sales processes, improve customer retention, and drive long-term growth.